As part of Interview Intervention: Communication That Gets You Hired, I included what I consider the 14 most effective job interview questions an employer can ask a job candidate. While there are loads of great interviewing techniques and questions, I feel it’s important to balance time and effectiveness when determining whether a candidate and employer relationship will be strong long-term.

Job Interview QuestionsTo aid in that effort, I identified the 14 I consider the most comprehensive—to gain the best understanding of the candidate’s overall fit in the least amount of time. I am gradually releasing these through the blog and today’s in Number Two. You can see a complete list immediately by downloading a complimentary ebook from our site!

  Why do you want to join our company?

With this question employers are evaluating how passionate the candidate is about the opportunity, whether the candidate has performed extensive research, what the candidate knows about the organization, and whether the company can provide the candidate a better opportunity.

This question and several others like it (e.g., “What do you know about us?” “What do you know about the role?” and “What have you heard about our organization?”) is aimed at evaluating two key areas. First, the employer is gauging your level of research. This shows how interested you are in their organization and job opportunity. Second, they are assessing whether they can actually provide you with a better opportunity than your current employer.

Your most effective response will show you have done your homework and know specific areas the employer does well. Hopefully, you can also highlight how these areas match your interests. The ultimate answer will illustrate how the potential employer can satisfy interests your current company cannot.

This response could be lengthy, based on how many areas you want to address. Here is an example that would include specific information and provide the interviewer with a sense of your range of research.

Candidate: “My research shows you are the leader in your space because you’ve developed a product and service that

[insert detail here]. It is extremely important for me to work in an organization that prides itself on being a leader and is willing to invest in developing unique products and services. I read in Forbes magazine that your company invested $100 million in research and development to ensure the product contained next-generation features that no other company’s included. Another aspect that intrigues me is that your organization is multinational. I read in Hoovers that 30 percent of your revenue comes from outside the United States. My organization focuses exclusively in the United States, so my current responsibilities are exclusively national. One of my criteria for professional growth in my next position is to gain international experience. I noticed from the job description that international travel is part of the job. I also reviewed the backgrounds of your employees [name an employee here for specificity] and noticed your people have incredibly strong backgrounds. It is important for me to work with smart, accomplished professionals because I feel that will help me grow as well. I also noticed the testimonials they provided highlighted how much they enjoy working here. I drew the conclusion from those videos that the organizational truly supports its workers.”