The Insider’s Guide to Startup Equity in Job Offer Negotiations
I get this one a lot. “Coach, I’m getting stock [or RSUs, ISOs, PIUs, Phantom, etc. etc.] as part of my compensation package. How do I value this? How do I gauge what the right amount is?” Well, like just about everything everybody ever asks me, this comes down to a number of considerations and what’s important to you...