There is not one single solitary thing wrong with you.

There isn’t.

Don’t feel that way?

Wondering why you aren’t getting hired? Or even a measly interview?

It’s your marketing of you.

Period. End of story. No. Really.

You don’t need to change your hair style or dye it.

Don’t worry about the lighting in your Zoom interview.

Focus on the major ingredients like your job search marketing plan!

Didn’t know you needed one? Or even what that is?

Imagine how much more successful your job search would be if you thought through…

  • Your target market (you have a multi-dimensional one).
  • Their problems and how you’ve solved them.
  • And, the marketing-speak around how you solved them.
  • The need for, uh, YOU!
  • Your special features.
  • Your marketing pitch in short, short-medium, medium, and long form.
  • Your illustrious work history (or, as Coach Andy calls it…your Marketing Document AKA Resume or CV).
  • Your pre-search, search, post-search activities.

I mean, are you as breathless right now as I was when I typed this?!?!

Then, let’s get right to it in How to Market Yourself During Your Job Search!



RESUME TEMPLATE: One that actually gets job interviews! Download here.
INTERVIEW BOOK: Actual Hardcover Job Interview Book (yes, an actual book, ebook, audiobook, and more)! Details here.


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Andrew LaCivita is an internationally recognized executive recruiter, award-winning author, trainer, and founder and chief executive officer of milewalk and the milewalk Academy. He’s dedicated his career to helping people and companies realize their potential, consulting to more than two hundred organizations and counseling more than eleven thousand individuals. He often serves as a trusted media resource and is the award-winning author of Interview Intervention, Out of Reach but in Sight, and The Hiring Prophecies.