It’s all around you and it’s difficult to make it tangible.

Although, sometimes, it does seem palpable. Maybe.

Companies think they have it and they’re right.

Except most times they’re not right about the one they have.

What is it?


The word itself is meaningless.

The adjectives used to describe it are meaningful.

The behavior that reinforces it is the be-all end-all.

That is, if and only if the behavior matches the actual company culture the organization wants to promote.

In The Hiring Prophecies: Psychology behind Recruiting Successful Employees (and this link gets you a signed copy for a materials fee only), I wrote extensively about culture, how to define it, build it, promote it, and, of course, outlined the 20 most common adjectives used to describe it. Of course.

But, how is a job seeker or employee gonna notice it?

Whether it matches what they want?

The signs are everywhere.

In this video, A Story on How a Company’s Culture is All Around You, I share a story (well, you knew that already) about a time I worked with an organization who used a project name as a reminder.

It served as a constant cue to get the behavior they wanted—and needed—to get to where they wanted to go.



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Andrew LaCivita is an internationally recognized executive recruiter, award-winning author, trainer, and founder and chief executive officer of milewalk and the milewalk Academy. He’s dedicated his career to helping people and companies realize their potential, consulting to more than two hundred organizations and counseling more than eleven thousand individuals. He often serves as a trusted media resource and is the award-winning author of Interview Intervention, Out of Reach but in Sight, and The Hiring Prophecies.