I get this one a lot.

“Coach, I’m getting stock [or RSUs, ISOs, PIUs, Phantom, etc. etc.] as part of my compensation package. How do I value this? How do I gauge what the right amount is?”

FYI…that’s Restricted Stock Units, Incentive Stock Options, Profit Interest Units, Phantom Stock (yes, it’s a thing) and several other variations of stock-ish type compensation.

Well, like just about everything everybody ever asks me, this comes down to a number of considerations and what’s important to you.

There is no cookie-cutter formula, however, I’m never at a loss for ways to help you consider your options (see what I did right there?).

Enjoy this video on What to Know About Startup Equity When Negotiating Your Job Offer!

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Andrew LaCivita, a globally-renowned career and leadership coach, is the founder of the milewalk Academy®. During the course of his distinguished career, he has impacted over 350 companies and more than 100,000 individuals, spanning nearly 200 countries, helping them unlock their full potential. As an award-winning author with three books to his credit, he first gained international recognition with his groundbreaking work, Interview Intervention: Communication That Gets You Hired. He further revolutionized the world of recruiting and hiring with his publication, The Hiring Prophecies: Psychology behind Recruiting Successful Employees. Both of these seminal works, along with his celebrated vlog, Tips for Work and Life®, consistently earn top spots on career-best-of lists. Andrew remains actively engaged across various social media platforms and generously shares his expertise through his weekly Live Office Hours on YouTube every Thursday.